Posts

Showing posts from May, 2015

Black 'MAGGI'c

Image
Maggi’s brand building endeavors or magic masala flavors have never managed to woo my taste-buds as a much as a bowl of fish-curry rice or a platter of tapioca with ground onion & green chilli paste from my mother’s kitchen, but then.. that’s not what the whole concept of Maggi had been about.. to a huge population of the Maggi-loving, Maggi-trusting Indians over the past quarter of a century.  Maggi was India’s first instant noodle brand, easy to cook and light on the pocket & became as instantly the preferred choice of a quick bite, and sometimes even a major meal of the day for millions of children and adults alike who took to Maggi like ants to cubes of sugar; the widely preferred choice of a safe and healthy snack; be it right at home or miles away from home. I have memories of my mother, my aunts and my grandmother all tossing up that steamy bowl of Maggi with veggies & scrambled eggs, a loving welcome home meal after school or a game. This was and still is p

Interpretation of Dreams

Image
                        Perhaps I should have titled this post just ‘Dreams’. I’d not only have done Freud a favor, but also to myself in uncomplicating matters, simply because the truth about dreams, I feel,  is that they can never be interpreted fully. They are these indecipherable bits of moondust that seep into your brain in the dead of night, to trick you into believing that your cat is not dead, your apartment watchman is an FBI agent, your car is really a Ferrari in Maruti disguise, your swimming pool has an underground connection that drains into the Pacific ocean, your kitchen water purifier has started running wine, your maid is an alien from Andromeda and best of all, those un-called for siesta dreams that graciously grant you entire evenings free of cost, when you’ve just dreamt that a day has passed you by.                       The latest dream that poked me awake from my sleep involved characters & altered visuals from Chemmeen accompanied by the eerie