Black 'MAGGI'c
Maggi’s brand building endeavors or magic masala flavors have never managed to woo my taste-buds as a much as a bowl of fish-curry rice or a platter of tapioca with ground onion & green chilli paste from my mother’s kitchen, but then.. that’s not what the whole concept of Maggi had been about.. to a huge population of the Maggi-loving, Maggi-trusting Indians over the past quarter of a century. Maggi was India’s first instant noodle brand, easy to cook and light on the pocket & became as instantly the preferred choice of a quick bite, and sometimes even a major meal of the day for millions of children and adults alike who took to Maggi like ants to cubes of sugar; the widely preferred choice of a safe and healthy snack; be it right at home or miles away from home. I have memories of my mother, my aunts and my grandmother all tossing up that steamy bowl of Maggi with veggies & scrambled eggs, a loving welcome home meal after school or a game. This was and still is p